Business breakups are never easy, especially when they involve very high-profile figures like Kanye West and Adidas.
In recent years, the two have gone through a tumultuous relationship that has seen them part ways and come back together in a remarkable u-turn. In this blog post, we’ll explore the recent reconciliation between Adidas and Kanye West, and what it means for the future of the brand.
As many of you may know, Adidas and Kanye West first joined forces back in 2015 with the release of the highly sought-after Yeezy Boost sneaker line. The collaboration was a massive success, with sneakers selling out within minutes and reselling for thousands of dollars.
Adidas and Kanye West are rumoured to be in talks to revive their highly profitable partnership. The reports come just months after Adidas cut ties with Mr West following his anti-Semitic outburst. While the news is yet to be confirmed, industry experts have cited the $1.2bn worth of unsold Yeezy stock as the main reason for the possible return.
Adidas initially planned to sell the Yeezy products without any branding, but it quickly became apparent that consumers were not interested in Kanye-less products. With millions of dollars at stake, Adidas is reportedly working hard to “win” the Mercy singer back and revive their iconic partnership.
RUMOR: Kanye West and Adidas to be restoring their relationship 😳‼️ pic.twitter.com/f5tmK3eC4P
— RapTV (@Rap) February 20, 2023
The Yeezy brand has been a significant driver of Adidas’ success in recent years, helping them gain a foothold in the highly competitive sneaker market. However, the partnership hit a bump in the road in 2021 when Kanye West made anti-Semitic comments during an interview, prompting Adidas to cut ties with him.
Now, it seems like Adidas is willing to put the past behind them and look towards the future with Kanye West. While there is no official confirmation of the partnership’s revival, the reports have sparked excitement among fans of both brands.
The return of Kanye West to the Yeezy brand would undoubtedly be a significant boost for Adidas. With his creativity and vision, West has helped create some of the most sought-after sneakers and clothing items in recent years. His influence on popular culture is undeniable, and his loyal fan base would undoubtedly flock to the Yeezy brand once again.
