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{"id":210,"date":"2023-02-21T20:26:08","date_gmt":"2023-02-21T17:26:08","guid":{"rendered":"https:\/\/freshlyafrica.com\/?p=210"},"modified":"2023-02-21T20:26:08","modified_gmt":"2023-02-21T17:26:08","slug":"adidas-and-kanye-west-reconciliation-after-a-brief-hiatus","status":"publish","type":"post","link":"https:\/\/freshlyafrica.com\/news\/adidas-and-kanye-west-reconciliation-after-a-brief-hiatus\/","title":{"rendered":"Adidas and Kanye West: Reconciliation After a Brief Hiatus?"},"content":{"rendered":"![\"Adidas](\"https:\/\/freshlyafrica.com\/wp-content\/uploads\/2023\/02\/Adidas-and-Kanye-West-500x412.jpg\")
<\/p>\n
Business breakups are never easy, especially when they involve very high-profile figures like Kanye West and Adidas.<\/p>\n
In recent years, the two have gone through a tumultuous relationship that has seen them part ways and come back together in a remarkable u-turn. In this blog post, we’ll explore the recent reconciliation between Adidas and Kanye West, and what it means for the future of the brand.<\/p>\n
As many of you may know, Adidas and Kanye West first joined forces back in 2015 with the release of the highly sought-after Yeezy Boost sneaker line. The collaboration was a massive success, with sneakers selling out within minutes and reselling for thousands of dollars.<\/p>\n
Adidas and Kanye West are rumoured to be in talks to revive their highly profitable partnership. The reports come just months after Adidas cut ties with Mr West following his anti-Semitic outburst. While the news is yet to be confirmed, industry experts have cited the $1.2bn worth of unsold Yeezy stock as the main reason for the possible return.<\/p>\n
Adidas initially planned to sell the Yeezy products without any branding, but it quickly became apparent that consumers were not interested in Kanye-less products. With millions of dollars at stake, Adidas is reportedly working hard to “win” the Mercy singer back and revive their iconic partnership.<\/p>\n